The Best Times to Post on TikTok in 2025

TikTok is one of the most highly downloaded social media apps, with about 1.8 billion users worldwide. Due to its popularity, many people are advertising their businesses on TikTok.

If you are an influencer, content creator, or business owner, you can gather an audience from this app. However, if you are posting your content and it is not getting enough traffic, you need to learn the best times to post on TikTok.

Why is Timing important on TikTok?

In a day there are peak hours when most of the audience is active, that’s why posting content at the right time is important. The main purpose of posting is to engage more people with your content. That’s why posting time matters on TikTok.

If you post your content on peak hours then there are more chances that your content will appear in for you page. If you get more likes, views and comments on your post in the first hour then it is a good sign of your content ranking.

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How to Increase TikTok Engagement Rate?

To increase engagement rate of your content you have to take care of a few things. When you post your content at the right time it will increase your views, likes and comments. To engage with your audience, reply to their comments and interact with your followers.

Short reels and videos are most likely to go viral so post reels on your account regularly. Analyze your content regularly and see which content is getting more views and make more content accordingly. You can also use TikTok ads to promote your specific video or your whole account.

How to Find the Best Times to Post on TikTok for Your Audience and business

It is compulsory to know the best times to post on TikTok when your target audience is active so that the maximum number of people can watch your content at the exact time you post.

That’s why there are some analyses by which you can determine which factors help you better find the best times to post on TikTok. These factors are described below:

Explore TikTok Analytics

TikTok provides an excellent analytics tool that helps you identify the times when your audience is most active. It also displays the engagement rate of your previous posts.

You should review the engagement rate of posts one by one; this way, you can determine which type of content is most watched.

Experiment with Different Times

Consistency is the key to success, you need to post regularly so that more people become familiar with your content. Additionally, as a bonus tip, experiment with posting your content at different times and analyze the engagement rates of posts from various timings.

Think About Your Own Schedule

When you establish a consistent posting schedule, your audience will begin to anticipate your content. This approach encourages more people to interact with your videos. Additionally, you can engage with viewers in the comment section, enhancing connection and visibility.

Review Your Best-Performing TikTok

Analyze your posts to identify which videos or reels have the highest views. This analysis helps you understand what type of content resonates with your audience so you can create more similar content. It’s an effective way to increase engagement and grow your audience.

Take a Look at Your Competitors

Study your competitors based on your niche. Analyze their posting schedules and strategies on TikTok. This approach allows you to outperform your competitors by implementing additional strategies that improve your content’s visibility and ranking.

Best Times and strategy to Post on TikTok by Day

In this guide you will go through peak timings for each day of the week when most of the users are active. If you continue posting your content in this time you will definitely increase your engagement rate.

Whether you have an account for entertainment reels, business promotion or some others, the best times to post on TikTok is the key to rank your content.

Monday

To start posting on Monday, peak hours are early morning at 6:00 AM, during lunch time at 12:00 PM, and night time relaxation at 10:00 PM.

The content that you are posting should be related to motivation to start Monday and end of the day reels should be funny or relaxing.

Tuesday

On Tuesday post between 2:00 AM and 4:00 AM, in this time period, night owls and early birds are active on TikTok. Other peak times are between 5:00 PM and 7:00 PM. Suggested content includes value added and informational videos, like related to education.

Wednesday

People want to start their day with inspirational videos, so post between 7:00 AM and 8:00 AM. Additionally, the late night hours between 10:00 AM and 11:00 AM are the best time for posting entertaining videos to engage the night audience.

Thursday

The best time to post on Thursday is 9:00 AM in the morning to start the day with entertainment, during the lunch break at 1:00 PM and in the evening peak timing at 7:00 PM. The best posting strategy is to share challenges that are viral on TikTok.

Friday

Start posting on Friday early in the morning at 5:00 AM and during lunch time between 1:00 PM and 2:00 PM. Friday is the end of the week, it is the time to engage maximum audiences by posting entertaining, funny and shareable content.

Saturday

Start posting Saturday content by 11:00 AM and then between 1:00 PM to 2:00 PM. Post content that is relaxed, fun and interactive because most people are free on weekends and this type of content will be engaging.

Sunday

Best timing to post on Sunday is 8:00 AM in the morning and then 4:00 PM to 6:00 PM in evening. These peak hours are for users who are scrolling to find related content.

Best Times to Post on TikTok by Location

Posting content on TikTok varies by different location and the content strategy also changes. You have to understand which type of content is most watched in each specific location and then find the best times to post on TikTok.

In the USA there are over 150 million, the UK around 23 million, Canada 13 million, Australia 8 million, Philippines 56 million and Germany 20 million active users. That’s a huge audience. To target this audience we have to know about its peak hours.

You have to check TikTok analytics to find views and engagement rate on your videos. Below are the different locations and their best time to post on TikTok and respective time zones.

Best Times to Post on TikTok by Industry

If your account is related to different industries, you can post according to the timing suggested for each. When creating content based on your industry, make sure it is relevant and aligns with the suggested criteria.

This will help you reach your target audience more effectively. If you follow this strategy you will be able to get maximum reach on your content.

Peak Times

Peak times are those when most of your followers are active. When you post content during this period, you are likely to achieve a high engagement rate.

These peak times typically occur during lunch breaks, evening hours when people relax after work, bedtimes, and weekends when individuals scroll through TikTok to unwind from their hectic day. Hence peak times are the best times to post on TikTok.

Off-Peak Times

Off-peak times are when most people are inactive. It is generally not recommended to post content during this time, as your posts are less likely to receive a high engagement rate.

To avoid posting at off-peak times, you must check your target audience and identify the time zone they are in. you should avoid this Worst Times to Post on TikTok.

Conclusion

In this guide you have learned how to find the best time to post on TikTok. You have to take care of multiple factors like engagement rate, likes, comments and views you are getting in time you are posting your reels on TikTok.

Different industries, such as business, entertainment, and healthcare, have distinct audiences, which means their ideal posting times may vary. To get the best results in TikTok views, you should follow the described timings and strategies.