Tiktok engagement rate Calculator is a statistic used to calculate how many people engage with an influencer’s post. These are the parameters Tiktok uses to check the quality of content and how much the audience likes that content.
TikTok Engagement Rate Calculator
Enter your total likes, followers, and number of videos:
The engagement rate on Tiktok analyses likes, followers, and videos on Tiktoker’s post. This tool provides beneficial insights and detailed information to users about their performance on this platform, helping them better understand their audience’s response and interaction levels.
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Why is TikTok Engagement Rate Calculator important?
Engagement rate is important for understanding how your posts are performing on social media accounts. Each social media platform has an engagement rate, which is crucial to calculate. It tells you how much of your audience is watching and liking your posts.
You can also identify which type of content is most liked by your audience, allowing you to create more trending videos. This can help increase your follower count as well.
How is the Engagement Rate Calculated?
Initially, there were no tools to calculate the engagement rate, so people had to calculate it manually. Now, you can calculate your profile’s engagement rate in just a few seconds without wasting time. You only need basic information like the account’s followers, likes, and videos. Simply enter this information into our tool, and you will instantly get the engagement rate for your account.
You can check influencer’s tiktok accounts from our engagement rate calculator. The higher the engagement rate, the greater the earning potential, as it indicates that more people are engaging with your content.
How to Manually Calculate the Engagement Rate on TikTok
You can also calculate this manually to double check if information on tool is correct or not. You can calculate engagement rate through this formula:
Total likes + total comments + total shares / total followers x 100
This tool gives you accurate results by considering these factors like, share, comments and followers.
Example
Now we take a random example to completely understand above formula.
An influencer has 3000 follower count choose their 4 posts.
Now count total number of likes and comments that are 1200
To calculate average engagement divide 1200 by 4 that is equals to 300
By applying above formula
(300 ÷ 3000) × 100 = 10%
In this way you can manually calculate engagement rate.
Average TikTok Engagement Rate Depending on Number of Follower Count
Tiktok engagement rate is inversely linked with follower count. With the increase of followers average engagement rate decreases. The less the engagement rate the good the account health. An excellent average engagement rate generally falls between 10% and 17%. Now take a random example of number of followers and average engagement rate.
| Number of Followers | Average Engagement Rate |
| 500K – 1M | 1.95% |
| 100K – 500K | 2.25% |
| 10K – 100K | 3.10% |
| 1K – 10K | 6.50% |
Industry-Specific Engagement on Tiktok
There are certain niches on Tiktok and other platforms that provide the highest engagement rates and attract a larger audience. Let’s take an overview of these industries. Fashion and beauty draw in audiences interested in beauty products, and with the growing focus on personal style, this industry continues to captivate attention.
The gaming industry appeals to a dedicated audience who are passionate about various types of games. Food and cooking is another key industry, with viewers always seeking new recipes and culinary inspiration. Finally, fitness and health engage individuals interested in workouts and maintaining their well-being.
Fake Influencers
You can identify fake influencers by closely examining their follower list. These individuals often purchase followers through illegitimate means, resulting in a lack of genuine engagement. A quick way to spot them is by checking the profiles of their followers, many of which may be inactive or irrelevant accounts.
Find and Hire Influencers
To boost your profile’s popularity, it’s essential to find authentic influencers with organic, engaged followers. Hiring credible influencers can significantly increase your account’s reach. You can also collaborate with them on various projects to enhance visibility and build trust with your target audience.